The Beatles said that Money can’t buy me love. I would add to that: “Money can’t buy me time.”  Popular wisdom says: “Time is Money.” I disagree. Time is much more than money. As a matter of fact, all of us, one way or another, exchange time for money. A doctor exchanges his time at the hospital for money. An administrative assistant at the office or a worker at the plant also exchange their time for a monetary compensation. However, the equation doesn’t work the other way around. Even the richest man on earth can’t buy back time. Time is the absolute “equalizer” for all living creatures. The only difference is that we, humans, are the only species that is conscious about our own mortality and the ones that we love. Therefore, since the beginning of time; we have been in search of a meaning for the infinitesimal amount of time that we spend on this earth. At the beginning of a new year, it might be worth asking ourselves: are we spending time in those endeavors that help us to build a meaningful and “authentic” life as Martin Heidegger said, or are we just distracted in the constant carousel of social media, binge TV or consumerism, that, such as junk food, doesn’t nourish the path of a life worth living.